C.O. seniors nonprofit seeks donors in online giving event

The senior population is rapidly increasing, yet, the pace of government and philanthropic support for seniors is not. Often times, public funding for services and programs that benefit seniors is the first to get cut.

At Council on Aging of Central Oregon, we know this all too well. Our services and programs are in high demand with the growing senior population, and we rely heavily on the generous support of the Central Oregon community to continue to provide these programs and services that empower seniors to remain independent and to age with dignity.

From July 11 to 13, the Council on Aging of Central Oregon is participating in the second annual GIVE65 Event, a 65-hour online giving event to help nonprofit organizations serving seniors raise funds online and increase awareness. Ninety nonprofits from 36 states and the District of Columbia are participating in this event.

During the GIVE65 Event, Council on Aging of Central Oregon will receive a $5,000 matching grant from Home Instead Senior Care Foundation to incentivize giving at the local level. Financial rewards worth $10,000 are also available to organizations that raise the most money or have the most unique donors participate. Donations of $10 or greater are accepted and appreciated.

“GIVE65 allows us to help our seniors while raising awareness of the critical need for the programs and services that so many seniors rely on,” said Jean McPherson, marketing and outreach manager..

The 65-hour GIVE65 Event began at 7 a.m. CDT on Tuesday, July 11 and concludes at midnight on July 13. The virtual event is an initiative of the Home Instead Senior Care Foundation ® and the nation’s first and only crowd-fundraising platform focused exclusively on helping nonprofit organizations across the country raise funds for programs and services benefiting seniors.

“Every gift will help seniors at the local level in communities across the country,” said Roger Baumgart, executive director of Home Instead Senior Care Foundation. “We’re thrilled to partner with the Council on Aging of Central Oregon for the second-annual GIVE65 Event, and we are hopeful our partnership will ignite greater charitable giving in support of seniors who rely on the nonprofit sector.”

Through July 13, anyone who wants to support the mission of the Council on Aging of Central Oregon, can visit https://www.give65.org/COcouncilonaging to make a secure, online donation. Through GIVE65, donations will help provide nutrition to homebound seniors through the Meals on Wheels Program.

To learn more about GIVE65, visit GIVE65.org. All donations are 100 percent tax deductible in the United States. For more information about the Council on Aging of Central Oregon, visit www.councilonaging.org.