420 celebrations return to SF, hope to become big boost for local businesses

By Ryan Curry

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    SAN FRANCISCO (KGO) — City sanctioned 420 celebrations are set to return to San Francisco this year after they were cancelled for two years due to the pandemic. Now that they are returning, cannabis business owners think this will be a big boost for all of San Francisco’s small businesses.

“It’s working with our communities and our neighborhoods to get things back on track and also push things forward,” said Jesse Henry, the owner of Pipeline Dispensaries in San Francisco. “We are working with our neighbors, and it is a collective effort.”

Thousands typically go to Hippie Hill and Robin Williams Meadow to partake in 420 events. This year, San Francisco is allowing licensed cannabis vendors to sell at the event. Due to this, San Francisco authorities will only be allowing people aged 21 or over to be at the event.

“We are asking everyone who attends this event to come with excitement and happiness and a desire to have joy during the event,” said Mayor London Breed. “We want people to enjoy this safely.”

However, Henry thinks it goes beyond the event at Hippie Hill. His dispensaries are hosting events of their own with promotions with other businesses. He thinks the day is going to benefit many businesses.

“A lot people come from out of town or other parts of the Bay Area,” Henry said. “The pandemic was tough. Many of us who were born and raised and now own a San Francisco business will definitely use this to our benefit if we can.”

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