Dutch Bros MDA fundraiser moves online with first mug, sticker sale

GRANTS PASS, Ore. (KTVZ) – In support of social distancing and general wellness in the communities it serves, Dutch Bros Coffee is adding an online effort to support its largest fundraising event of the year, Drink One for Dane.

For the first time in the company’s history, Dutch Bros will offer an exclusive mug and sticker combo online. $10 from every mug and sticker sold will support the Muscular Dystrophy Association and its efforts to provide research and clinical care for the ALS community and to find a cure for the disease.

The mug and sticker will go on sale Friday, May 8 on www.dutchbros.com/endals, with proceeds benefiting MDA. That same day, a portion of proceeds from sales at Dutch Bros shops will also go to the organization.

"During this unprecedented time, raising a toast to my brother, the wiseman, is one way to share hope," Travis Boersma said, Dutch Bros co-founder and CEO. "Dane set the standard for giving at Dutch Bros and inspired so many people- continuing our commitment to ending ALS is the perfect way to honor him. Let’s make it a great day and drink one for Dane."

Amyotrophic Lateral Sclerosis (ALS) is a fatal disease that affects the parts of the nervous system that are responsible for muscle movement. As it progresses, patients slowly lose their ability to control these movements, including speaking, breathing and moving while having full cognitive ability. There is currently no cure for the disease.

The MDA is a world leader in ALS research, treatments and care. The organization provides and distributes resources and provides support for patients and their families through a nationwide network of 150 MDA Care Centers. The MDA has partnered with Dutch Bros since the very first Drink One for Dane fundraiser in 2007.

“MDA’s partnership with Dutch Bros -- honoring the life and legacy of Dane Boersma-- raises funds for the frontline researchers and clinicians who are working tirelessly to keep the ALS community safe and properly cared for during COVID-19 and beyond,” said MDA President and CEO Lynn O'Connor Vos. "In these times, ensuring people with ALS have access to high quality care and telemedicine is more important than ever before.”