Pendleton Round-Up revenues soar

PENDLETON, Ore. (AP) – Revenue from ticket sales soared for the Pendleton Round-Up this year to more than $1.3 million.

The East Oregonian also reports that revenue from trademark sales increased 16 percent over last year.

The event’s three hard liquor bars sold about 1,000 drinks an hour during the fall event, up 11 percent from last year.

The numbers are preliminary and must be confirmed by an outside accounting firm.

The success means the annual rodeo is expanding its footprint by buying up new property.

Round-Up Association President Dave O’Neill says the rodeo has also won several big recognitions and awards.

It was named Large Outdoor Rodeo of the Year for the fifth time by the Professional Rodeo Cowboy Association and True West Magazine awarded the title of Historic Rodeo of the Year.

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Information from: East Oregonian, http://www.eastoregonian.com