Skip to Content
AP National Business

Women’s tennis tour, WTA, in commercial partnership with CVC

KTVZ
By
Published 6:08 AM

By HOWARD FENDRICH
AP Tennis Writer

The women’s professional tennis tour has launched a commercial enterprise with CVC Capital Partners to increase revenues for the sport. The global investment manager is contributing $150 million for a 20% stake in what will be known as WTA Ventures LLC. WTA Chairman and CEO Steve Simon says the goal is to grow the profile, value and prize money of women’s professional tennis. The new entity is separate from WTA Inc. WTA Ventures will manage all of the sport’s commercial activities. That includes rights for broadcast, data, gaming, sponsorship, licensing and NFTs.

Article Topic Follows: AP National Business

Jump to comments ↓

Associated Press

Related Articles

BE PART OF THE CONVERSATION

KTVZ NewsChannel 21 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content