Gators launch ‘Florida Victorious’ to revamp, streamline NIL

By MARK LONG
AP Sports Writer

GAINESVILLE, Fla. (AP) — Three months after losing blue-chip quarterback Jaden Rashada over a failed name, image and likeness deal worth nearly $14 million, the University of Florida is taking advantage of a new state law that allows colleges and coaches to facilitate NIL opportunities. A fundraising collective launched Tuesday, called Florida Victorious, will be able to work with the university to raise money and fund NIL deals for student-athletes. The state law passed in February gives Florida colleges a step up on some of the competition around the country, allowing universities to work directly with booster-run and financed collectives that have mostly been operating as third parties.