What’s a ‘thermal lounge’? A new Bend business aims to promote the health benefits of hot-and-cold ‘contrast therapy’

BEND, Ore. (KTVZ) — A new kind of wellness experience is coming to Bend. Flux Thermal Lounge says it "offers a modern, nature-inspired spin on the ancient practice of contrast therapy: alternating immersion in hot and cold water to support mental clarity, recovery, and resilience."

Here are more of the details shared with KTVZ News on Thursday by founder Dini Vemuri:

Flux is 100% water-based and social — designed for both personal reset and connection. With private hydrotherapy suites and a shared soaking lounge, it invites guests to slow down and tune in. No appointments, no timers, no pressure — just space to unwind, reset, and feel good in your body.

“We created Flux for people like us — people who need a moment to breathe, to recalibrate, and to feel good in their bodies again. This is about daily rituals that restore you — not perfection or performance.”
– Dini Vemuri, Flux founder

WHAT MAKES FLUX UNIQUE

• Water-based contrast therapy: hot tubs + cold plunges (not saunas)
• Science-backed benefits: stress relief, better sleep, immune support, recovery, and more
• Designed for connection: a social lounge — hot tub and cold plunge — to unwind together
• Custom build: accessible design and thoughtful materials
• Built by local talent: a Central Oregon dream team of architects, builders, makers, and creatives
  
  LOCAL ROOTS, NATIONAL TREND
  
  Contrast therapy has gone from niche to mainstream — with spas popping up in wellness hubs
  across the country. Woman- and minority-owned, Flux joins the movement with a community-first,
  water-based take built entirely in and especially for Bend.
  
  Flux is currently in a soft open, with Founding Memberships available now, and a Grand Opening
  set for Friday and Saturday, December 5-6 at 70 SW Century Dr., Suite 145, Bend, OR 97702