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AP National Sports

NFL Kickoff game posts highest TV numbers since 2015

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Published 2:17 PM

By JOE REEDY
AP Sports Writer

The NFL came into kickoff weekend looking for increased audiences over last season. After one game, the league is off to a strong start with the most-watched opener in six years. Thursday night’s 31-29 victory by the Tampa Bay Buccaneers over the Dallas Cowboys averaged approximately 26 million viewers on NBC, Peacock and the NFL’s digital platforms according to preliminary data from Nielsen and Adobe Analytics. It is a 20% increase over last year’s game between the Kansas City Chiefs and Houston Texas and the largest audience for an NFL opener since the Pittsburgh Steelers-New England Patriots game in 2015 averaged 27.4 million.

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