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AP National Sports

MLS hopes Messi will boost attendance, TV viewers and market share

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Published 2:32 PM

By RONALD BLUM
AP Sports Writer

NEW YORK (AP) — After two decades competing against Real Madrid, Manchester United and Brazil, Lionel Messi will be going against the NFL, Major League Baseball and the NBA. Major League Soccer is hoping for a breakout boost to its television audience and market share after Messi joins Inter Miami next month. Following Pelé’s signing with the New York Cosmos in 1975 and David Beckham joining the LA Galaxy in 2007, Messi is expected to become the third supreme soccer evangelist in a nation where the sport has been playing catch-up for more than a century.

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