![Chinese-backed online shopping platform Temu is redoubling efforts in its most important market with a second ad on America’s biggest stage and $15 million in coupons and other giveaways.](https://ktvz.b-cdn.net/2024/02/cnn-L19jb21wb25lbnRzL2ltYWdlL2luc3RhbmNlcy9jbHNpbWZuMWQwMDFkM2I2aHpvZ3YxODB3-L19jb21wb25lbnRzL2FydGljbGUvaW5zdGFuY2VzL2Nsc2lqb2NkbDAwMGs0NHA2MWxoZWUwbHo-375x225.jpg)
Online superstore Temu doubles down on Super Bowl with TV ad and $15 million in giveaways
By Juliana Liu, CNN Hong Kong (CNN) — A year after making its advertising debut at the Super Bowl, Chinese-backed online shopping platform Temu…
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