Riff starts ‘get one, give one’ program for front-line, health care workers
BEND, Ore. (KTVZ) -- As a small business and member of the Bend and greater Oregon community, it is important for Riff to find a way to step up and serve front-line workers and health care professionals who are risking their own lives to save lives.
“As a small yet mighty company, we are continuously inspired and constantly look for ways to show up and support our community.” said Paul Evers, Riff Co-Founder and CEO. “When we learned that most coffee shops are closed and hospital coffee is non-existent, it was a no brainer that we show deep appreciation and provide a bit of joy and brightness -- and of course caffeine -- to those who need it most during these challenging times.“
As a result, Riff created a get one, give one program. When a member of the Riff community purchases a bottle of Riff Cold Brewed Coffee or can of Alter Ego, Riff will match their purchase and donate a bottle of cold brewed coffee or can of Alter Ego to front-line workers on the consumer’s behalf.
To jump-start the program, Riff set up a display case and stocked it with bottles of Arm and Arm and Paint the Town cold brewed coffee and cans of Alter Ego for all healthcare workers to enjoy at St. Charles Bend on Tuesday.
All of Riff’s products are crafted using the most stringent health and safety practices, allowing consumers to grab and go and enjoy Riff with confidence, especially during such uncertain times.
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ABOUT RIFF COLD BREWED: Riff is a coffee company based in Bend, Oregon co-founded by a team of industry veterans and entrepreneurs on a mission to explore and celebrate all of the wonders the coffee plant has to offer. Riff launched its line of ready-to-drink cold-brewed coffees in 2018 and quickly garnered awards and the accolades from the world’s largest Cold Brew Fest (People’s Choice Best Cold Brew and Industry Choice Best Nitro Cold Brew), Oregon Entrepreneurs Network (2018 'Early Stage Company of the Year) and Bend Venture Conference (Winner of the impact" Category) to name a few. Riff’s latest innovation is Alter Ego, a natural energy drink brewed from upcycled coffee fruit (cascara). By utilizing 100% of the harvested coffee, Riff is helping create a win-win-win-win scenario by providing a big boost for coffee farmers, adding sustainability to the coffee industry, reducing the impact on the environment, and delivering a clean label energy drink to consumers. Find Riff’s full line up of cold-brewed coffee and 3 flavors of Alter Ego at the taproom in Bend, or at your local retailer in the Pacific Northwest, Northern California, Montana, Wyoming, Arizona and on Amazon. For more information visit letsriff.com or call 458-206-0825.
