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AP National Sports

From Yankees caps to unbuttoned jerseys, MLB is hoping fashion fuels interest in France

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Published 10:34 AM

By KEN MAGUIRE
AP Sports Writer

LONDON (AP) — Major League Baseball wants to grow in Europe and is looking for ways to connect with the local fans. The league hopes to stage games in Paris in 2025 and sees fashion as a way to create more interest with French fans. Caps and jerseys with city and team names are proving fashionable. The league says France is one of its hottest markets in Europe for online merchandise sales with caps up 152% this year and overall sales up 25%. The New York Yankees are the top sellers. MLB plans to play games in Paris during the 2025 season and the Yankees have been lobbying to headline the bill.

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