Oregon Lottery launches Loteria Scratch-It game

On Cinco de Mayo, the Oregon Lottery launched its own version of the well-known Mexican Bingo-style game, Loteria.

A popular game played by family and friends in the Hispanic community, the new Oregon Lottery Scratch-it features familiar Oregon images such as the beaver, the thunder egg and Sasquatch. The new game offers players a $10,000 top prize.

“Oregon’s population is becoming increasingly diverse,” said Oregon Lottery Associate Marketing Communications Manager Thais Rodick. “Currently, 12.3 percent of Oregonians are Hispanics, 4 percent are Asian American and Pacific Islanders, and 2 percent African American.

“In order to be more inclusive in our communication efforts, the Lottery has developed a multicultural plan that encompasses advertising and product development efforts to engage with the many diverse communities in Oregon.”

The Lottery also created support for the Loteria Scratch-it including posters in both English and Spanish, and Spanish radio ads that will run on Hispanic radio stations statewide.

Since the Oregon Lottery began selling tickets on April 25 , 1985, it has earned over $9 billion for economic development, public education, state parks and watershed enhancements. For more information on the Oregon Lottery visit http://www.oregonlottery.org/