‘Bible of Bike Tests’ have Sunriver base camp
The Central Oregon Visitors Association and Travel Oregon are thrilled to announce BIKE magazine has selected Sunriver as the base camp for its annual Bible of Bike Tests issue set for release in January 2015.
With its breathtaking photography and brutally honest print and video reviews on bikes and equipment, the Bible has become one of the most highly anticipated publications in the mountain bike industry.
According to BIKE, “34 bikes will get poked, prodded, ridden hard and put away wet, dusty and rattled. Then the crew will cuss, discuss, love, hate and debate until the truth behind each bike is sifted to the surface – on camera – in the annual ‘Roundtable Reels’ video debates.”
Fifteen staffers are already on site and over the next couple of weeks will spend 170 hours on their bikes – the backdrop being some of the 300+ miles of pristine Central Oregon singletrack along with the world class trails in Oakridge and Lane County.
The magazine will be on newsstands for three months and will showcase the region and state with a 10-page feature story and 3 to 6 minute web video highlighting the area as a mountain bike travel destination.
Additionally, almost half of the special issue will include mentions and images of Central Oregon’s mountain biking trails and communities, providing unmatched coverage of the destination as a mountain bike mecca. Nearly 400 minutes of video coverage will also be available through the online version.
“Securing the 2015 BIKE Bible base camp in Sunriver will generate exposure and credibility for our product that could not be achieved independently,” said COVA CEO Alana Hughson. “It has been a pleasure to work with our Central Oregon partners, Travel Oregon and Travel Lane County to make this a reality.”
The coverage will have long-lasting economic impacts to our region as nearly 80 percent of the magazine’s 211,000 readers and 520,000 unique monthly website visitors say they plan on taking a mountain bike trip in the next year. With the anticipated photos and videos showcasing the amazing Central Oregon scenery, there’s little doubt our destination will capture the attention of the nation’s mountain biking community.
“Bike Magazine’s decision to feature Oregon as the destination for the 2015 Bike Bible issue is a testament to the state’s position as one of the premier destination for biking enthusiasts,” said Scott West, Travel Oregon’s Chief Strategy Officer. “We look forward to welcoming the many visitors who find inspiration in this much-revered publication.”
