Tupperware lifts the lid on its financial problems with bankruptcy filing

AP Business Writer

NEW YORK (AP) — Tupperware Brands has filed for Chapter 11 bankruptcy protection. The company that revolutionized food storage decades ago and became inextricably linked to the parties where women seeking a measure of financial independence and fun in midcentury America sold the colorful products says it will seek court approval for a sale. The filing late Tuesday followed years of the company struggling to revitalize its core business and direct-to-consumer sales strategy. came after growing struggles to revitalize the business. Tupperware saw a resurgence during the early days of the COVID-19 pandemic, but demand has since waned amid rising competition. And financial troubles have continued to pile up for the Florida company.