Spicy food challenges have a long history. Have they become too extreme?

By WYATTE GRANTHAM-PHILIPS
AP Business Writer

NEW YORK (AP) — A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years. From local chile pepper eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods. But extremely spicy products created and marketed solely for the challenges — and possible internet fame — is a more recent phenomenon, and teens are particularly exposed to them because of social media.