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Promoter: Sex toy sponsorship was too racy for curling crowd


AP Sports Writer

A Dutch sex toy company’s attempt to reach fans of the wholesome sport of curling led some broadcasters to cancel their livestream of a tournament that will determine the final spots in the Beijing Olympics. Local organizers of the Olympic Qualification Event in the Netherlands said they were told that on-ice ads with the EasyToys name and nonexplicit logo were too much for the U.S. audience. Dutch media reported that the livestream was also canceled in Japan. USA Curling tweeted Sunday that video of the Americans’ opening-round match was not available due to “an unforeseen sponsorship conflict with the local organizing committee.” The national governing body said NBC was working with organizers on a solution.

Article Topic Follows: AP National Sports

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