Donate a box, help a family: Cereal drive at Oregon Fred Meyer stores

BEND, Ore. (KTVZ) -- Nonprofit partners will be stationed at Fred Meyer store entrances across the state on Saturday, March 7th, for the National Cereal Day celebration and Pour It Forward Cereal Drive. Volunteers will be on-site throughout the day to collect cereal donations and engage with shoppers to help families in need.

The drive aims to stock local food banks and pantries with breakfast staples. Shoppers are encouraged to purchase and donate boxes of cereal, with the assurance that every donation stays within the local community where it was collected.

The campaign has already reported momentum across the region. According to organizers, hundreds of boxes have been collected at most sites, while some locations have already received thousands of donations from customers and store associates. Additionally, Post Consumer Brands contributed to the effort earlier this week by making a direct cereal donation to the Idaho Food Bank.

The donation process is designed to be integrated into a regular shopping trip. Customers can purchase a box of cereal and drop it into a designated donation bin located near the customer service desk. Every box donated remains in the local community to support area food banks and pantries.

The Pour It Forward Cereal Drive will continue at all Fred Meyer locations through Tuesday, March 10, for customers who are unable to participate during the Saturday event.