(Update: Adding video, comment from Communications Manager Katie Johnson)
BEND, Ore. (KTVZ) — As the travel world turns the page on 2021, Visit Central Oregon has unveiled its official 2022 Central Oregon Travel Guide.
"You know, we really tried this time around to make it more of a tool for the visitor," Communications Manager Katie Johnson said Wednesday. "We wanted to really try and put ourselves in their shoes and think, 'What are the things that they want to know when they’re planning a trip to Central Oregon?' We’re really able to provide unique experiences for people who visit.”
Here's the organization's news release announcing its release:
Available in printed and digital versions, the free 180-page guide provides a wealth of inspiration for potential visitors while celebrating Central Oregon’s abundant adventures, breathtaking beauty, and cultural richness. Within its pages, travelers will find information about Central Oregon’s nine regions, content dedicated to Play, Taste, Relax, and Stay categories, along with travel resources and features accompanied by awe-inspiring images.
According to a recent survey from Destination Analysts (The Impact of DMO Visitors Guides, Nov. 4, 2021), destination visitor guides have a return of investment of $48:1 for every visitor guide distributed. Additionally, 74.8% of survey respondents indicated that the visitor guide was very important (25.6%) or important (49.3%) in making a decision to visit a particular destination.
“In an increasingly digital age, the latest research demonstrates strong decision-making influence and significant ROI for printed and online visitor guides such as the Central Oregon Travel Guide,” said Julia Theisen, CEO of Visit Central Oregon. “Central Oregon communities and businesses rely heavily on visitor spending year-round, and this guide is a valuable tool in helping travelers make informed choices not only about what destination to visit, but also about what to see, do, and experience when they get here.”
According to Destination Analysts, visitor guides show perceived value across multiple generations, with the top three reasons for procuring a guide being to obtain general information about a destination, to use it for planning and booking a vacation, and to inspire travel.
The guide’s release comes on the heels of Visit Central Oregon’s recent rebrand and the launch of a revamped visitcentraloregon.com website. The guide is available at no cost to anyone who requests a copy, and is also distributed at visitor centers and information kiosks throughout Oregon and Washington, at special events, in relocation packets, at regional and national tradeshows, and to tour groups.
For more information about the 2022 Central Oregon Travel Guide, including an online order form or digital viewing/downloading, visit https://visitcentraloregon.com/request-visitor-guide/.
ABOUT CENTRAL OREGON:
Located on the eastern slopes of the Cascade Range, where vast forests give way to the arid high desert, Central Oregon is characterized by year-round adventure, authenticity, inspiration, and environment. From the towering peaks of the Cascades to the pristine waters of the Wild & Scenic Deschutes River, and from the more urban experiences of Bend and Redmond, to the rural charms of Sisters, La Pine, Prineville, Madras, Warm Springs, and Maupin, Central Oregon offers a perfect mix of recreation and sophistication. Barely three hours from Portland, and with daily direct flights from eight major markets, getting to Central Oregon is a breeze. For more information visit www.visitcentraloregon.com or call 800-800-8334.