Bend Factory Stores announces rebrand, new farmers market

BEND, Ore. (KTVZ) -- Bend Factory Stores is rebranding as Elevation Bend, with a grand unveiling and the launch of the Elevation Farmers Market scheduled for Friday, May 1, 2026. The event will take place at 61334 South Highway 97 in Bend.

This transformation aims to create a refreshed destination for shopping, community connection and local experiences.

The rebrand represents the next evolution of the center, designed to bring together national brands, local vendors and community-focused events in an outdoor setting.

The new Elevation Farmers Market will run weekly on Fridays from 3:00 p.m. to 7:00 p.m. through October. It aims to support regional growers and small businesses.

The Grand Unveiling Celebration of Elevation Bend will introduce the center's new name and clock tower sign, updated branding and commitment to serving the Bend community. The celebration will feature a live painting of a community mural and a special appearance from Get Up and Groove, known for their dance experiences and presence on Instagram.

Guests can also enjoy live music, food trucks and a variety of local vendors. A dedicated Kids Zone with bouncy houses and additional family-friendly activities will be available.

Launching the same day, Elevation Farmers Market will take place every Friday from 3:00 p.m. to 7:00 p.m., May 1 through October. The market will feature a rotating selection of local farmers, food vendors and community partners. It is designed to create a new weekly gathering place for residents and visitors while supporting regional growers and small businesses.

Retailers at Elevation Bend include national favorites such as Nike, Columbia, Pendleton, Victoria's Secret, Rack Room Shoes and Carter's.

Community members are encouraged to attend the unveiling celebration and return weekly throughout the season to enjoy Elevation Farmers Market. The market will operate every Friday from May 1 through October.